Metter Media
As head of Metter Media's technology division, I spearheaded the content strategy for Microsoft in 4 different cities. Our pillars rested on storytelling focused on culture, philanthropy, civic technology, and computer science education. Through our writing, we were able to help Microsoft teams on the ground connect with companies like Resilient Coders and Playcrafting NYC to build partnerships to further their programming with Microsoft technology and funding.
At Metter Media, I also dipped my toes into real estate and luxury design, working with companies like United Marble and Oak Hill Architects to renovate their internet presence.
Metter Media has been running Microsoft New England’s social media since May 2014. Through my work with this client, I helped elevate Microsoft's social media presence in the area to support their recruitment, employee culture, and thought leadership initiatives.
See the full case study at mettermedia.com.
I created this video in 2018 to celebrate the remodel of Microsoft’s New England R&D (NERD) Center and the opening of the Microsoft Garage, an open makerspace for Microsoft employees and the community alike to create and most importantly, make mistakes. This was my first long-form foray into Premiere Pro and I learned more about the program in the week I built the video than in any boot camp or crash course I took. Microsoft’s real estate and facilities (RE&F) team loved this video so much, they made it part of their internal displays on every single Microsoft campus. You can see how it inspired other Microsoft videos at this link.
Together Boston
Founded in 2010, Together Boston is an annual music festival that attracts tens of thousands of people every year. Our primary focus is to emphasize the unity of music, art and technology—and their propagation in the city of Boston.
From 2014-2019, I managed Together’s social media director, manning the brand year-round and using social channels to build community, promote events, and share the Together experience. As a member of the festival’s steering committee, I helped the team drive smart and inclusive decisions in booking, venue placement, access, communication, and more. During the week of the festival, you’d find me taking action shots behind the booth or running from venue to venue to capture the event live on my phone.
Paid Social Media Advertising
See more at mettermedia.com.
Serving on the Together Boston festival steering committee and leading its social media team, I held multiple responsibilities including booking, venue organizing, social media promotion and live social media coverage, and, of course, paid social media advertisements. This campaign gathered an assortment of different targets, including people interested in artists from the same agency or record company, people who previously engaged with ads, a lookalike to our main audience, and a general ad to all of Massachusetts. These ads pointed to ticket sales for one specific event, capped at 250 tickets. The event sold out.
Instagram Layout Design
Together Boston 2019
Together Boston 2019
Before: United Marble
After: United Marble
Before: Oak Hill Architects
After: Oak Hill Architects
Check me out in the Together photo booth…
